![]() ![]() ![]() Even in non-COVID-19 times, it seems likely that we’ll see more and more movies released on streaming platforms instead of (or at the same time as) theaters.īut sacrificing the biggest theatrical movies - the ones being viewed as the possible saviors for theatrical distribution after the pandemic is over - sounds to them like throwing in the towel. My gut reaction? That Hollywood studios are gradually coming around to the idea that streaming services are the future. Apple was apparently willing to pay up to $400 million for the movie. Last year, Apple supposedly made an offer to buy upcoming James Bond movie No Time to Die. ![]() Not all of the attempts to snag big movies have been successful, though. This has included deals with superstar players including Martin Scorsese and others. It seems likely that the pandemic is an important factor, alongside Apple’s deep pockets, in it scoring some of the big deals it has for upcoming Apple TV+ movies. (Admittedly, this did come after he made some less positive remarks about the situation initially.) Hanks later said Apple had “ saved the day” by swooping in to rescue the movie in the midst of the COVID-19 pandemic. Last year, it paid a reported $70 million for the rights to Greyhound, the Tom Hanks WWII movie. Snapping up movies in the time of COVID-19Īpple has already reaped the benefits of the coronavirus-induced assault on movie theaters. It started this strategy with Wonder Woman: 1984 back in December. has decided that it will release its entire 2021 slate of movies on HBO Max (as well as in theaters). This comes at a time when studios are embracing streaming services in a big way for releasing movies. However, Paramount held firm, believing that Top Gun: Maverick will be a big box office winner once the pandemic finally subsides. Both Apple and Netflix reportedly approached Paramount, offering to buy the movie rights. The movie was originally set to fly into theaters in June 2020, before being pushed back to 2021. ![]()
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